Apple Computers Inc. Sold 3 million Iphone 4 products in the first 3 weeks of its launch The Original Apple Computer was built in Steve Jobs's garage In the 1980's and 1990'S Apple Computers were cloned and many of the clones had fruit names (ie: pineapple) Apple grew in sales from 2010-2011 by 22 billion dollars The 3 founders of Apple all. After the success of the Apple II series – the computer series from Apple Computer. Current Growing Products of Apple are iPads iPhones 31. Competitors & Products line 32. IMac Mac Book Air iPod iPhone 4s iPod Nano iPhone 5s iPad iPhone 5C 33. Competitors Apple has many competitors like in computers 34. Competitors In smart phones industry 35.
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Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.
In just 7 years, Apple has dominated with over 60% of the total smartphone industry.
After the 2015 freefall of their stock value, there are some definite stormy clouds on the horizon. A majority of Apple’s target demographics admit that their loyalty is blind to the brand. Only about half of iPhone users say they’re impressed with their phone. Windows phones actually outsell the iPhone in two dozen countries.
Who Are the Best Customers for Apple?
Apple is a premium brand that is associated with a premium income level. It’s a brand that everyone may want, but not everyone can afford. For this reason, the best customers for Apple tend to be younger and wealthier, so Millennials tend to be the next preferred targeted demographic after teenagers. Millennials are hooked into technology like no other generation, exploit the benefits Apple can provide, and this leads to more wealth for them and more sales for Apple.
Why Businesses And Educators Are Attracted to Apple
With Apple, the value proposition that is being offered is the key point that each targeted demographic must consider. The iPhone only costs about $50 to produce, for example, but with cellular providers not subsidizing the phones any more, this means the average consumer will be forced to shell out about $650 to get an updated model each year. This limits the number of people who will ultimately see the value of owning such a device when a household could purchase 4 Chromebooks and still spend less than 1 iPhone.
The Trends of Apple’s Target Market Demographics
Apple Ppt Template
Apple has done an excellent job at database marketing for their new products and services. The Apple app store routinely sells more than $1.5 billion worth of downloads annually. As long as the core customer base is still intrigued by Apple and its new products while being able to maintain their own wealth, then this record-setting brand can still look forward to a bright future. If those Apple target market demographics change, however, the storm clouds that seem to always be on the horizon could turn dark and gray.
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